The Semrush/Ahrefs site audit should have given you many pointers. Giving them a good experience will do wonders in the long run. In your SEO site audit, start by diagnosing common UX factors. Read on below for the step-by-step process, but here is an SEO audit checklist that will help you get started quickly. It also tells you what kinds of websites already link to the kind of content you might want to create.
Step 5. Analyzing internal links
This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. While GSC provides insights into your site’s performance on Google, it lacks certain functionalities. Ultimately, every last element of search engine optimization is designed to give users the best possible experience on your website.
Backlink Tools
But this can be more often or less often based on the size of your website and the amount of content that is published monthly. Performing SEO audits at regularly intervals, like monthly or quarterly, will provide the most benefits because you’ll spot issues faster. Some SEO audit software, like Screaming Frog, allow you to schedule website SEO Anomaly audits.
Step 3: Evaluate Your Site’s Technical Health
It needs to be nice, clean, to describe content properly and briefly. There are a lot of bloggers who receive money for promoting various content and products. While this may be lucrative in a short run, it can have disastrous consequences for your optimization. Simply put, stick to your guns and continue writing on one general topic. From an SEO perspective, it is really bad to have various conflicting topics that have nothing to do with the website’s main idea.
- Sometimes, a webmaster might have inadvertently blocked certain pages disabling Google from accessing them.
- To get started, create a project in the tool and configure the audit.
- Performing an SEO audit gives you lots of data to understand where your website is positioned within your industry.
- You can choose between a short and a complete version of the report and even upload your company logo to generate a personalized report.
Don’t just link to what you think are the most important pages. Ideally, every page should have at least one relevant internal link pointing to it. Internal linking is one of the most underrated SEO strategies on the planet.
But if you’re building something new or one-off, starting with a blank report or a premade template still gives you all the flexibility you need. If you’re managing many projects, reporting can get VERY tedious (and costly). Founded in 2010, Atomic Leap is a performance marketing agency specialising in data–led SEO and AI–driven growth strategies. Headquartered in Bristol, the agency has delivered measurable results for brands across the world. This step of the audit contains a few sub steps which can be achieved from the results of the crawl.
The more profitable your project is, the more expensive each error costs. Google Search Console and Google Analytics collects valuable data about your website. You can upgrade or downgrade your plan at any time (including during the trial) within the ‘My Account’ area of your account. There is a lot to consider when auditing your technical SEO, and it can get pretty complicated. Cyrus Shepard is the founder of Zyppy SEO, an SEO consulting and software company. He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates.
